- To create an App that allows all the travellers to easily be oriented along an itineray of over 3000 km from Santiago to Rome and vice versa;
- To sign with a red arrow the Way towards France and Italy and to promote the journey onto this path on both the directions in order to create job roles and incentivize a further development of all the services already along the path;
- Promotion of the wonderful Italian Itineraries and of the Via Francigena that, still have not completely developed their potentialities under the tourist point of view;
- To enhance an ancient itinerary of a great social, historical and artistic value;
- To promote the "slow travel" culture as a more authentic and respectful way of travelling.